TZUM Sofia – Rebranding & Creative Direction
For this project, I worked on the rebranding and visual refresh of TZUM, one of the most iconic buildings in Sofia, Bulgaria. The goal was to modernize the brand identity while preserving the strong heritage and cultural significance of the landmark.
My role included developing a refined visual language and art direction, along with a fresh photography approach that highlights the building’s architectural presence in a contemporary way.
The result is a renewed brand image that bridges history with modern aesthetics, giving TZUM a stronger, more stylish, and relevant presence.
